India Dega Aashirvad
As Indians we take great pride in our traditions. Our culture and
values are what define us, but rarely do we ever get the opportunity to use a
sacred tradition to do so much more. India Gate, together with The
Classic Partnership, part of the VMLY&R Group, believe that rice, which is
used to shower blessings during every wedding ceremony, can serve a larger
purpose. So, we created #IndiaDegaAashirvad, a unique initiative that upholds
our sacred tradition of showering rice, while giving newlywed couples the
option to be prudent with its use, thereby helping millions of less fortunate
people.
VMLY&R is a global marketing agency with more than 7,000 employees worldwide with principal offices in Kansas City, London, New York, São Paulo, Shanghai, Singapore and Sydney. VMLY&R works with client partners including Colgate-Palmolive, Danone, Dell, Ford, Office Depot, PepsiCo, Pfizer and Wendy’s.
