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Skinny Toys - CARE

18/03/2019
Advertising Agency
Prague, Czechia
26
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Brand
Agency / Creative
Production
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CARE is an international NGO focused on helping people in African countries affected by hunger. They are known worldwide since the WW2, when they were providing CARE packages with help.   To bring attention to the most endangered group - children, we decided to use symbols of childhood well known for everybody despite their nationality or age - toys. Regular toys represent happy childhood, therefore we created something to represent childhood filled with hunger - skinny toys.
About McCann Prague

Hi. We’re McCann Prague. We’re like an ad agency. But with added dogs. We’ve been a small family sat on top of a big hill in Riegrovy Sady since 1991. And since then we’ve grown up to become one of the biggest, most creative, most efficient agencies in the Czech Republic. Because there’s 120+ of us working off our butts to be so.

But don’t just take our word for it, the proof is in the pudding. – "Most Effective Agency Of The Year" (for a few years in a row now), plus some Cannes Lions (like Gold and Bronze), and even a Grand Effie. Not bad.

We believe in being agile, no matter how big…(think Dwayne Johnson). And treating people more like citizen and less like consumers. We also believe that we can only succeed and grow if our Clients do too. Because what use is creativity without business results? On top of working for demanding clients like Vodafone, Bata, Coca-Cola, ING Bank, L’Oréal, MasterCard, Pilsner Urquell or Airbank, we do a reasonable garden party every now and then. And have a pretty cool rooftop to boot. So give us a shout. Or at least come and pet a dog. Lots of love, Děkujeme, The McCanners.

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