Adidas + Extra Butter present, "Never Too Late"

"Never Too Late" a collaborative film from BRYGHT YOUNG THINGS in association with Adidas & Extra Butter. A new film from BYT that tells the stories of 3 creative individuals who are forging a unique path to their dreams. The film premiered at Metrograph in NYC on Wednesday, January 9th. The subject matters pushes conventional thinking for brand storytelling. BYT curated 3 rising filmmakers with the goal of weaving these authentic stories into one cohesive narrative. The project coincides with the global release of the Adidas "Nite Jogger".