GQ + GAP "Coolest Designers on the Planet"

The creative minds at BRYGHT YOUNG THINGS in NYC are behind the new GQ + GAP "Coolest Designers on the Planet" campaign. Directed by BYT's own Daniel Navetta, the films bring a fresh perspective to a classic genre of content. Filmed in New York and Milan, the films highlight 8 leading menswear designers and their re-imagination of the iconic GAP hoodie.