Lidl - Monster Market

Lidl wanted to increase the number of its Halloween shoppers by dispelling perceptions that they have a limited range. Our idea was to bring Lidl’s Monster Market to life. As it has everything one could need for Halloween, it’s therefore the number one choice for the undead to do their weekly shop—during closing hours of course. In a first for Lidl, we created a set of loveable animated Halloween characters which were built out across an integrated campaign. Because who better to advocate for Lidl's Monster Market than monsters themselves?