Absolut Vodka

Trizz partnered with US agency 360i and Absolut Vodka, producing 3 honest, pure and fun to share how-to visual recipes. Each beautiful cocktail is placed within a real set and atmosphere fitting in 3 different moods. Within a single shot, the ingredients explode out of the glass in high energy - think action movie - as each of the liquids separate magically, topped off with sliced fruit traveling through it all, to then reform into a perfectly decorated glass, ready to serve. Oriol Puig, Trizz director and co-founder, developed a series of high speed shoot methods to capture the liquids with special time-released rigs so that the liquids separate in exactly the right moments. The brief included designing a way to integrate the Absolut bottle without cutting away, close ups with text supers (recipe info) and to texturally maintain that the 3 clips appeal within one digital campaign.