Now or Never

THE 2017 WORLD CUP QUALIFIERS AWAKENED THE ENTIRE NATION, AND WITH IT SOME OF THE BIGGEST BRANDS IN THE EGYPTIAN MARKET. ON EVERY TV CHANNEL AND BILLBOARD BRANDS SCREAMED WITH CHEERS AND SUPPORT FOR THE NATIONAL TEAM. SOME SIGNED STAR ATHLETES, OTHERS PRODUCED BIG BUDGET CAMPAIGNS, BUT ALL HAD THE SAME MESSAGE, ASKING EGYPTIANS NOT TO RAISE THEIR HOPES TO HIGH! ORANGE WANTED TO TAKE A DIFFERENT APPROACH, A BOLDER, MORE DEFIANT ONE. ORANGE BELIEVED WE COULDN'T AFFORD NOT TO MAKE IT ANOTHER TIME. ENOUGH WAS ENOUGH, AND EGYPTIANS HAD THE RIGHT TO SEE THEIR TEAM PLAY AT THE WORLD CUP. WE WERE WILLING TO GO TO EXTREMES FOR THIS TO HAPPEN. AND SO WE DID! WE INTRODUCED THE FOOTBALL FAN THAT COULDN'T WAIT FOUR MORE YEARS, THE FAN THAT REALLY NEEDED EGYPT TO MAKE IT NOW OR NEVER.