Inspiring the Next Generation - Levi’s® Music Project
Working with W Communications and Levi's UK Tinderflint shot in Manchester and Birmingham with artists Everything Everything and Mist, whilst they worked with up and coming musicians as part of the Levi’s Music Project. The aim of the campaign was to showcase young local talent and unite members of the communities in the different cities.
Working in new purpose-built facilities, the studios will be open to the public to continue to give access to young musicians. The campaign lasted several weeks in each city, culminating in a live performance from the young musicians in local venues at the conclusion of the project.
Director Ryan Mansfield delivered a variety of social content including case-study films, short vignettes and portrait photography from each of the cities which were pushed out across Levi’s social media channels throughout the campaign. Boiler Room producing the longer form content which is sitting on the Levi’s features website.
We are a family of award-winning practical creatives, working collaboratively to translate your intent into content.
Tinderflint was set up
in 2010 with the aim to work on projects which we felt passionate about. Our
first project with the International Planned Parenthood Foundation (IPPF) shot
across the globe covering difficult subjects such as Forced Marriage and Sex Trafficking.
The award-winning series enabled the IPPF to secure funding for a further five
years and was shown in The Hague.
In 2017 we made the pledge to join Free the
Bid http://freethebid.com/ to help combat equality and diversity issues within
the industry. Supported by brands like AirBnB and Coca Cola, whenever we put
three creative options forward on a project, at least one of them will be from
a female director.
