senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
GLOBAL
UK
USA
AUNZ
CANADA
GERMANY
FRANCE
IRELAND
EUROPE
ASIA
MEA
LATAM

Fans Against All Odds

11/01/2018
Publication
London, UK
7
Share
Brand
Agency / Creative
Production
SIGN UP FOR OUR NEWSLETTER
The Russian football team Lokomotiv hasn’t won any championships since 2004. However, there are true fans who still support the team not because of their victories; these fans have never seen their club winning big because they were born after 2004. We asked them about "Loko" and heard the most sincere answers. It turned out that children understand the meaning of the Club’s slogan "Steel together" better than adults, and they love "Loko" not for something, but just like that. Just because it's their native club. Then we used their answers to motivate the team.
About LBB Editorial

Little Black Book celebrates global creativity in advertising across all platforms and areas of the business. 

Our channel showcases the best local and global work on the planet. 

We’re passionate about creativity and the industry.

SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0