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ITB Worldwide - H&M x Katy Perry

ITB Worldwide
14/03/2017
Talent, licensing and entertainment marketing
London, UK
5
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Brand
Agency / Creative
Production
Music / Sound
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ITB worked with H&M to secure world renowned pop artist Kety Perry for the brand's holiday campaign. ITB also helped to clear the rights for Perry's song "Every Day Is A Holiday", created especially for the project.
About ITB Worldwide

Entertainment Marketing

Entertainment and talent based partnerships for global advertising campaigns, product collaborations, social influencer campaigns and much more.

·       Talent Procurement

·       Brand & Talent Partnerships

·       VIP Services

·       Influencer Marketing

·       Branded Content

·       Talent Equity Agreements

·       Rights Clearance

Licensing

Retail partnerships and brand extensions within the lifestyle arena, bringing our clients’ products to market through distribution and sales showroom services.

·       Global Licensing Programs

·       Brand Extensions

·       Distribution

·       Sales Showroom

Representation

Representing the careers, brands and businesses of a diverse group of highly regarded individuals in the worlds of fashion, art and design, offering a complete approach from contract negotiation to overall career management.

·        Commercial Representation

·        Career Management

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