Plan Ireland, The First Letter
Plan Ireland is a charity working with children in need on a global scale. By providing children with sponsors, they improve the lives of children and the communities around them for the long-term.
Our work with Plan involved highlighting these vitally important child sponsors to find out why they do what they do. The result - a powerful story into the motivations behind child sponsorship.
With Plan Ireland as our partner, we developed a pro-bono campaign that stretched across TV, online content, 6 sheet and radio.
TBWA\Dublin The Disruption® Company. TBWA\Dublin is part of TBWA Worldwide and is based in Rathmines, Dublin 6. We are a leading Irish agency with local and global clients, including Jameson, BMW Ireland, MINI IRE, Strong Roots, Government of Ireland, Laya Healthcare, HSE, SuperValu, Centra, Britvic, Creative Ireland.
TBWA Worldwide is a top ten ranked global advertising network that holds Disruption® at its core to develop business-changing ideas for the brands it works with. TBWA has 11,100 employees across 323 offices in 97 countries. TBWA is part of Omnicom Group Inc.,
a leading global marketing and corporate communications company.
