BMW, i3 Test Drive
We wanted to change the public perception of electric cars by highlighting the fun of driving the BMW i3 for the first time. So, we produced a series of short online videos featuring real people taking the car out for a spin and captured the pure joy they experienced.
TBWA\Dublin The Disruption® Company. TBWA\Dublin is part of TBWA Worldwide and is based in Rathmines, Dublin 6. We are a leading Irish agency with local and global clients, including Jameson, BMW Ireland, MINI IRE, Strong Roots, Government of Ireland, Laya Healthcare, HSE, SuperValu, Centra, Britvic, Creative Ireland.
TBWA Worldwide is a top ten ranked global advertising network that holds Disruption® at its core to develop business-changing ideas for the brands it works with. TBWA has 11,100 employees across 323 offices in 97 countries. TBWA is part of Omnicom Group Inc.,
a leading global marketing and corporate communications company.
