Electric Ireland Rewards, Samba Sardines
To celebrate and promote Electric Ireland's Rewards program, specifically a trip to the Rio Olympics in Brazil, we devised a hidden camera prank in a Dublin shopping centre. Unsuspecting lift passengers were treated to a personal performance from a samba band and dancers to brighten their journey! Immediately followed by the chance to meet a bona fide olympian!
TBWA\Dublin The Disruption® Company. TBWA\Dublin is part of TBWA Worldwide and is based in Rathmines, Dublin 6. We are a leading Irish agency with local and global clients, including Jameson, BMW Ireland, MINI IRE, Strong Roots, Government of Ireland, Laya Healthcare, HSE, SuperValu, Centra, Britvic, Creative Ireland.
TBWA Worldwide is a top ten ranked global advertising network that holds Disruption® at its core to develop business-changing ideas for the brands it works with. TBWA has 11,100 employees across 323 offices in 97 countries. TBWA is part of Omnicom Group Inc.,
a leading global marketing and corporate communications company.
