Backyard director Xander™ brings friends and family together in new campaign for client Hulu
Marina del Rey, CA-based production company Backyard director Xander™ brings people together to embrace the highs and lows of life in the new :30 “Apartment” direct to client campaign for Hulu—capturing a multitude of living room adventures of twenty-something roommates, ranging from a girls night binge-fest to a fun house party, a surprising romance and a sniffle-filled sick day. The duo of friends takes in the humor, drama, excitement and, at times, tears, that Hulu’s robust content library has to offer from the comfort of their couch.
The campaign also features two additional :30 spots. “Family Room” shows the fun and incidental mayhem of living room family viewing and “Road Trip” where the act of streaming content on Hulu acts as a symbol of peace and harmony during a family excursion.
Press Kitchen is a woman-owned PR boutique providing creative strategy to elevate brands and drive business development. Serving clients at the intersection of advertising, technology and entertainment, the bicoastal agency helps companies reach the next level of growth, visibility and prestige. Press Kitchen’s team is passionate about cultivating strong media relationships and finding impactful ways to tell client stories.
