#staynegatHIVe

HIV cases in the Philippines have grown to 1,038% in 6 years making it the country with the fastest growing AIDS epidemic in the world. People weren’t getting tested and simply ignored the disease. So in 2005, Love Yourself, a small non-profit organization whch offers free HIV testing, brought attention to the issue with the one thing people couldn’t ignore online: TYPOS. In weeks, the campaign garnered over 50 million impressions and US$500,000 in earned media. Most importantly, Love Yourself reported a 60% rise in the number of people tested, making 2015 the year with the highest HIV testing rate in our history.