Soles4Souls - Doors of Opportunity

To make Soles4Souls a common household name, FUSE Create gave their many different causes a common benefit, and an uncommon twist. 

Soles4Souls, a nonprofit that provides proper shoes and clothing to millions facing economic hardship, had a complicated mission. To uncomplicate it, FUSE landed on a benefit common to all areas of assistance: opening doors of opportunity. 

To communicate ‘opportunity’ simply and tangibly, they reimagined the familiar “No Shirt. No Shoes. No Service” sign by replacing “No Service.” with “No Employment”, “No Home”, and “No Future” – as a result, Soles4Souls moved from 5th to 4th in Awareness amongst competitors.