Coca-Cola x Paris '24 - Real-Time Content

In an extension of their Brand platform; ‘It’s magic when the world comes together’, it was only natural that Coca-Cola wanted to show up at one of culture's most magical events, The Olympic Games.

The campaign for Paris 2024 celebrated the power of sport to unite across cultures, using the hug as a visual signifier of coming together. 

We pitched a middle ground between the big idea, and engaging social context, BTS footage and hooks like ‘TFW’ acted as a throughline to connect the dots. From influencer content, social adaptations and assets for the world to come and eat at the Coca-Cola Food Fest.