SKIMS - Welcome Every Body

Insight

SKIMS drops sell out fast.

Its fan base yearns for ways to get early access and avoid missing out on coveted products. To make this possible, SKIMS required a platform that rewards purchasing behaviour and encourages brand connection.

Idea

Smoother. Sleeker. Faster.

Through a collaborative process, AKQA delivered a digital product for SKIMS that prioritises performance and acts as a next-generation vessel for the newly launched, app-exclusive loyalty programme.

Driving customer engagement to unprecedented heights and giving the world an experience that represents all body types and complexions.

Hey, check this out.

Check-out arrives faster and with even more care and personalisation. Product images automatically crop to maintain visibility across all devices, regardless of model size. Scripts automatically generate colour palettes that adhere to contrast guidelines and the voice control is enabled to navigate the app at a 200% scale.

Very important purchase.

The SKIMS app introduces a loyalty offering that rewards VIP fans with a range of incentives. When new drops land at an unrecognisable pace, they serve those loyal customers, rewarding speed and affection.

Ahead of the curve.

With a wide range of products and new drops, an efficient CMS and design structure were essential. This led to the development of a scalable design system, ensuring consistency and efficiency across all digital interactions. This design system not only played a pivotal role in creating a seamless transition from design to development but also positions SKIMS for continuous growth and scalability as it continues to excel.

Impact

Shaping success.

The SKIMS app was met with immediate approval from both the App store and Google Play upon release, ushering in a new era of product performance.

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