IKEA - Choose Sleep - Promotion

Oh, how glorious sleep is. And by “glorious” we mean “misunderstood”.

When you’re getting ready to party, or scrolling to your heart’s content, or building up your career, you see sleep as a necessary evil.

Don’t even think about doing those things sitting in your bed.

Seriously. Stay. Away. From your bed.
Or you risk falling prey to sleep’s sweet embrace.

But is it that bad though?

If you do fall asleep, you’ve actually made a decision. You chose sleep over the things that seem to matter the most, but they don’t. So perhaps, sleep is better than them after all.

Our bodies know this, and it’s time for our minds to get the message:

The era of FOMO is over. Get ready for the JOMO (Joy Of Missing Out) of a good night’s sleep.

In its latest campaign, IKEA Greece gets the point across. Three stories where sleep prevails oh-so-naturally as the best thing you could be doing at night. Better than marrying a model, better than staying popular, better than getting a promotion.