Hammerson - Give Brilliantly

Hammerson’s 2024 Christmas campaign “Give brilliantly” by Unbound, is based on the aspects of Christmas that are the most important. 

The YouGov report showed that ‘Spending time with family’ at 95% and ‘Giving presents’ at 81% rank first and second for Britons at Christmas. 

Both stats dovetail perfectly with Hammerson’s placemaking strategy of places to enjoy spending time, as well as places to shop.

And because ‘giving presents’ is the second most important aspect of Christmas, the OOH executions bring this to life in a simple and impactful way. It demonstrates a range of people in the midst of opening a present, seeing the joy on their face as they peer down an open gift box.