FLY SPORTS - CRAFT

The first commissioned film work by FLY Sports telling a story about it's skill, passion and expertise in making a luxury product that is becoming world-renowned in the world of boxing. The FLY brand was given it's biggest platform on 21st September 2024 when a pair of their gloves were worn by Danial Dubois in his emphatic victory over Anthony Joshua in front of 96,000 fans at Wembley Stadium and watched in over 200 countries on the DAZN pay-per-view channel. A knockout performance for the brand.