Ontario Cannabis Store - Buzzkill Activation Reel

Our activation for the Ontario Cannabis Store. As part of the "Buzzkill" campaign, we created a pop-up cannabis store right on Queen Street West in Toronto between both legal and illegal shops to demonstrate how difficult it can be to differentiate between the two. 

Only our shop was dispensing knowledge including spoof products, games, and giveaways to teach about the dangers of illegal cannabis.