Wärtsilä - DUH!
REACHING A DIVERSIFIED AUDIENCE
Wärtsilä is a global listed company in innovative technologies and lifecycle solutions for the marine and energy markets. Wärtsilä was launching their new power balancing technology that is needed in the green transition.
With launch of its new flexible gas power balancer Wärtsilä wanted to expand its brand awareness, not just industry experts but to diversify its brand demographics. Superson’s role was to translate its high technologies in a digestible and succinct way while spreading its core message of sustainable innovation.
