Google - Campaign

HOW TO GIVE VALENTINE'S DAY A UNIQUE SPIN?

Google Indonesia wanted to increase brand awareness among their most challenging target audience, the Gen Z-ers. Here’s how we brought Google Apps closer to them and maximized earned media.

The top relationship querky in Indonesia turns out to be "How do I move on?" The team realised that Google Apps can be very helpful in that. For example, Google Photos’ facial recognition helps you identify the face of your ex-partners so you can easily put them in the past. Nine Google apps were promoted in the tongue-in-cheek campaign - Valentine’s Day campaign for the brokenhearted. ​
​Link to case page​