Vauxhall Corsa - Yes of Corsa

Vauxhall has long been a reliable household name in the UK, with many people learning to drive in a Corsa. But a common aspiration was to graduate from Vauxhall onto other more exciting brands. Vauxhall’s new product range is high spec and winning performance and design awards. The brand needed to catch up and become part of pop culture again.

We introduced a simple, sticky mechanic that was media agnostic, giving the best chance of the living in culture beyond the advertising.