Dacia - Sandrider

For the first time, Dacia will participate in the world rally championship in the 2025 Dakar rally, with the new race car, Sandrider. A car that embodies the balance of rational and emotional qualities that lie at the heart of Dacia’s DNA.

Go off the beaten track

Sandriders aerodynamic and eco-smart design is powered by synthetic fuel incorporating new technical features dedicated to racing, ready to tackle some of the world’s most demanding and harshest terrains.

FutureDeluxe developed a series of films to demonstrate the unique design specifications of this race car, setting it apart from rally contenders. With dusty desert landscapes as the backdrop, modular dashboards, E-Fuel, and Anti-IR paint are just a handful of cutting-edge features that FutureDeluxe got to interpret in the individual capsule films.

Research and development

On a quest to redefine the essentials for Dacia, FutureDeluxe worked closely with the design team as the car was being built, to visualise the vehicle in CG simultaneously.

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