Ford - Ford Pro Power Up UK

This month Ford Pro introduced Power Up Academy Live at the Millbrook Proving Ground, offering a cutting-edge, gamified training experience for frontline sales executives across the UK and Ireland. Over six days, we welcomed 501 delegates from 108 dealerships, distributed 100 iPads daily, and awarded a total of £5,250 in prize vouchers.

This immersive programme utilised game show techniques, role play, and hands-on driving experiences to highlight the advantages of the E-Transit Custom compared to its competition. Sales executives were engaged, educated, and empowered with comprehensive knowledge of the Ford Pro ecosystem, enhancing their ability to sell with increased confidence and credibility.

Training also included a bespoke quiz game app, designed in-house, that tested participants' knowledge throughout the day, concluding with a thrilling and emotionally charged finale, where the top performer was crowned "Ford Pro EV Consultant of the Year 2024".

Huge thanks to our clients, the incredible professional presenters, the Millbrook team, and our dedicated Ford Pro team at Imagination.