Andrex - Born Unembarrassed

This campaign indicates a huge shift in Andrex's style and messaging, with this script specifically partnering with Bowel Cancer UK, aiming to shape a national conversation about the public's toilet habits and ease embarrassment around seeking help from health professionals. On a creative level we were incredibly chuffed with the lyric find on this particular track which matched the tone of the visuals perfectly, raising a smile and helping lighten the mood around difficult conversations.