Unite Students - Donut Drop
BRIEF
To create an experiential campaign that would complement Unite Students’ overarching campaign and position them as the obvious choice for student accommodation.
SOLUTION
We captured the imagination of over 35,000 students through our Donut Drop concept – a fun-filled food, food-led campaign – which included a ‘donut train’ (sushi style delivery mechanic) as the hero centrepiece, DJ’s spinning the tunes, branded pinball machines, donut trampolines, social mechanics and a strong team of TRO brand ambassadors to help keep the queuing masses entertained.
Our smart activation plan, which included the design and production a modular event kit, saw us visit 18 cities across the UK, delivering 55 events across 8 live days. 7 core locations were identified where we would deliver the headline-grabbing larger-scale activations to support priority markets, with a further 48 hub locations receiving a ‘lighter’ version of the experience, enabling scalability.
