For Baron Filou KSA, A2Z Media provides social media management on retainer, as well as one-time projects related to paid mediums. This includes creating and managing advertising campaigns on paid platforms to maximize brand visibility and engagement on these channels.
Challenge
Client challenge:
- Arabic Caption: Ensuring accurate and culturally fitting Arabic captions for social media posts, meeting the needs of the Saudi audience.
- Influencer Seeking: Finding the right influencers who match the brand's values and appeal to the desired audience in Saudi Arabia.
Agency challenge:
- Non-User-Friendly Website: Addressing issues with the client's website usability, which may affect customer engagement.
Solution
- Explain Marketing Plans: Clearly explain our marketing ideas and strategies to the client and discuss any concerns or alternatives.
- Set Up Booth for Visibility: Rent a booth at events or locations to be seen by customers directly until the client has a physical store, improving brand visibility.
Impact
Implementation of Explained Ideas: Some of the ideas we elaborated on regarding the establishment of a physical store were put into action, despite the absence of a budget from the client's side.
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