Betclic - No Tax

The leading legal bookmaker Betclic launched a new image and product campaign. The brand is promoting a ground-breaking change in its offer: the Tax-Free Game, thanks to which each of the operator's players can win more. This is because the bookmaker covers the wagering tax.

The spots depict the protagonist's troubled relationship with tax collectors throughout history, while maintaining the brand's signature humour. The creators take viewers on a historical journey to the Roman Empire, the Middle Ages and a small town somewhere in the Wild West.

The production was directed by acclaimed Portuguese directors João Marques and Nuno Alberto, whose credits include commercials for Lidl, IKEA, VISA, Vodafone and the CR7 brand with its owner Cristiano Ronaldo. The film was shot on location in Bulgaria and Romania.

180heartbeats + JUNG v MATT is responsible for the creative concept of the campaign. The spots were produced by Dobro Production Studio and directed by 78 Films from Lisbon.