WWF Denmark - Extinction Days

‘Save the date to help cancel the event’ – that is the powerful call to action of the ‘Extinction Days Calendar’, a new digital tool and campaign from WWF Denmark, developed and executed by creative agency &Co. / NoA in collaboration with digital design agency NoA Ignite.

By combining the power of Google’s everyday technology with scientifically estimated animal extinction dates, the creative initiative brings the urgent – and yet for many people elusive – crisis of the sixth mass extinction directly to our screens.