senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
GLOBAL
UK
USA
AUNZ
CANADA
GERMANY
FRANCE
IRELAND
EUROPE
ASIA
MEA
LATAM

Lighting Up the Monuments

24/08/2015
Brand Activation Agency
New York, USA
7
Share
Brand
SIGN UP FOR OUR NEWSLETTER
Philips LED can save up to 85% on energy costs and last up to 15 years as compared to incandescent bulbs. However, Philips LED bulbs were 3 times more expensive than traditional bulbs. The task was to convince multiple audiences like the end consumers, architects and engineers, government officials who buy bulbs to illuminate buildings, and the general trade that Philips LED saved electricity. Our idea was to celebrate the illumination of the beloved city icons with Philips LED. We partnered with local government officials in each city and illuminated the city milestones and then invited the entire city to witness the celebration.
About VMLY&R COMMERCE Worldwide

VMLY&R COMMERCE is WPP’s end-to-end Creative Commerce Company. It’s our promise that “Creative Commerce Converts” as we work to deliver creativity that inspires conversion in the moment – regardless of channel. We believe commerce is the next great canvas for creativity, driving both brand equity and commercial impact. By reinventing how we work – via our Connected Commerce Platform – we take a unified view of the purchase journey, to arrive at the most creatively engaging, culturally relevant commerce experiences. That can be anywhere life intersects with commerce – from physical stores to e-commerce, branded experiences to out-of-home, content to product packaging, social commerce to live streaming, voice and visual search to gaming, and more. We do this as part of a network of 13,000 specialists across 44 countries globally.

(NYSE: WPP) www.vmlyrcommerce.com

SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0