Say Hello to Jura for Jura Whisky - Best Use of Art Direction & Design - Punk Creative - The Independent Agency Awards 2021
Campaign Summary:
Say Hello to Jura campaign consisted of a small agency of 4 people, a brand team of 2 and a ‘challenger brand budget’ to create an effective advertising campaign for Jura Whisky. Punk Creative shot the ad over 5 days on the remote isle of Jura, where the whisky is produced. By working with the local community to spread the word of the agency’s endeavours and build brand warmth, Punk Creative delivered incredible results. Over the campaign period, volume sales of Jura increased 32% year on year and the brand became the UK’s No 1 malt in Jan 2021.
