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Holiday Realness

12/08/2015
Brand Activation Agency
New York, USA
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During the holidays, we're bombarded with campaigns offering us the traditional version of Christmas. But we all experience the season in unique and varied ways. So we highlighted the Nokia Lumia's "real as it gets" imaging power through a series of short films directed by an award-winning documentary filmmaker. Each film focused on the traditions of people not usually seen in holiday campaigns.
About VMLY&R COMMERCE US

VMLY&R COMMERCE is WPP’s end-to-end Creative Commerce Company. It’s our promise that “Creative Commerce Converts” as we work to deliver creativity that inspires conversion in the moment – regardless of channel. We believe commerce is the next great canvas for creativity, driving both brand equity and commercial impact. By reinventing how we work – via our Connected Commerce Platform – we take a unified view of the purchase journey, to arrive at the most creatively engaging, culturally relevant commerce experiences. That can be anywhere life intersects with commerce – from physical stores to e-commerce, branded experiences to out-of-home, content to product packaging, social commerce to live streaming, voice and visual search to gaming, and more. We do this as part of a network of 13,000 specialists across 44 countries globally.

(NYSE: WPP) www.vmlyrcommerce.com

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