Wynn Resorts Is ‘A World Above’ with Glamorous Encore Boston Launch

Wynn and The&Partnership have teamed up to launch the new Encore Boston resort. 

‘A World Above’ features elements of the glitz and glamour found in the Las Vegas resort while adding the new location to the spot as well. The campaign is anchored by two TV spots and a 90-second online video. The pieces were brought to life by The Corner Shop director Ivan Grbovic. 

A golden elevator serves as the metaphor for elevating this experience found at Encore resorts. The film starts off with a night shot of Shanghai and a chef emerging from a Chinese restaurant and entering the elevator, dropping him off at a fancy restaurant. A server then gets on and shoots through the roof as more elevators are seen in the sky. 

There are featured celebrity cameos from Boston Celtics legend Larry Bird, Magic Johnson, and The Chainsmokers, with Frank Sinatra providing the soundtrack. The idea for the campaign is that the Encore has truly created ‘A World Above.’