When is a Super Bowl ad not a Super Bowl ad?
This year, Skittles' Super Bowl film is to be secretly played during the 4th of February game to one person only - a 17 year old Skittles fan from Los Angeles, Marcos Menendez.
Mind. Boggled.
The spot was edited by Cass Vanini for Steve Ayson of MJZ and DDBChicago.