senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
GLOBAL
UK
USA
AUNZ
CANADA
GERMANY
FRANCE
IRELAND
EUROPE
ASIA
MEA
LATAM
Creative in association withGear Seven Creative Channel
Group745

Woodwork Music and Phillip Kay Score PlayStation's Cinematic '5 Years Of Greatness'

11/06/2018
Music and Sound
Manchester, United Kingdom
242
Share
The new spot is directed by Academy Award nominee Garth Davis

Woodwork Music and Philip Kay score the latest 'Greatness Awaits' spot for PlayStation which continues the iconic campaign’s series of blockbuster commercials.

The new spot is directed by Academy Award nominee Garth Davis (Lion, Mary Magdalene, Top of the Lake) for BBH New York, and Woodwork’s epic score provides the perfect match to the spot’s highly charged imagery and emotional message which urges gamers to ignore the monsters in real life and 'Play Fearlessly'. The final scene of the spot features a crowd of people joining the narrator - running and flying across a beach as the music swells euphorically with soaring strings - a perfect metaphor for the exhilaration of play.

Play Fearlessly aired during this year’s NBA finals in the US, and continues PlayStation's highly successful 5 year 'Greatness Awaits' campaign which began with an acclaimed aponymous spot which debuted during the NBA Finals in June 2013 - directed by Rupert Sanders and soundtracked by Woodwork Music - and also featured the multi-award-winning collaboration by Woodwork Music 'The King’ in 2016, directed by Martin de Thurah and featuring Philip Kay's cover of the Eurythmics’ 'Sweet Dreams'

Brand
Agency / Creative
Production
Music / Sound
SIGN UP FOR OUR NEWSLETTER
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0