W+K Portland Gives Us a 360-degree Peek at the New Chrysler Factory

In order to build the all-new 2015 Chrysler 200, the brand went back to the drawing board and rebuilt everything—even the factory that makes it. 

A new online experience using Google Maps Business View technology will now take consumers inside the 5 million sq. ft. Sterling Heights Assembly Plant in Michigan giving consumers a first-of-its-kind interactive look inside the auto making process.

With the help of Google Trusted Photographers using Street View technology, W+K Portland captured the auto-manufacturing process with 360-degree interactive films and photography. A navigation tool offers people a guided tour through 12 unique videos dedicated to individual areas of the assembly plant, or they can explore every inch on their own. This creative execution is built out of Chrysler’s continued commitment to quality and craftsmanship.