Why This Russian Bank is Inviting Customers to Discover Rembrandt's Legacy

Famed Dutch artist Rembrandt Van Rijn passed away on 4th October 1669, in a modest house located in a Jewish neighbourhood on the outskirts of Amsterdam. By then, most of his property had been already auctioned off. 

The artist refused to pander to a painting manner that was meant to flatter prospective clients, and as a result he was unable to leave much in the way of inheritance - but he did leave a great legacy. 

Sberbank, the oldest and the biggest bank in Russia, along with its agency Leo Burnett Moscow, have honoured this great artist’s memory by inviting customers to discover his legacy in an exhibition at the State Hermitage Museum, entitled 'The Age of Rembrandt and Vermeer. Masterpieces of The Leiden Collection'.

Check out the launch film below.