Why Is Budweiser Paying Homage to the Writer of Halloween?

John Carpenter, the legendary horror movie writer, once revealed in an interview that his main companions when writing Halloween II in the 1980s were his typewriters and cans of Budweiser.

Based on this neat bit of branded history, the brand has launched a Halloween-themed spot in Brazil, created by DDB network agency Africa. The campaign is titled 'The King of Halloween' Boiler Filmes' VIRA-LATA. Check it out below.

On top of the launch film, the campaign also involves a special open-air screening of the movie today (31st) in one of Sao Paulo's most iconic places, the Copan building. To get a ticket, people have to embark on a mission - they have to head to one of the last remaining video rental stores in the city and, in a nostalgic nod to the past, ask for the VHS tape of the film.