Why a Colombian Beer Brand Exhibited History's 'Most Expensive Cars' at a Motor Show
Colombian beer brand Poker invited visitors to Bogota's Motor Show to see an exhibition of the 'most expensive cars in history'.
But attendees weren't treated the supercar showcase they might have expected. Instead, the heard the stories of vehicles that cost someone the ultimate price - their life.
The powerful activation was developed by DDB Colombia as part of Poker's campaign against drink driving.
Check it out below.
