senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
GLOBAL
UK
USA
AUNZ
CANADA
GERMANY
FRANCE
IRELAND
EUROPE
ASIA
MEA
LATAM
Creative in association withGear Seven Creative Channel
Group745

What If Québec City Was the Next Location for The White Lotus?

22/12/2022
Advertising Agency
Montreal, Canada
270
Share
LG2 and Destination Québec cité's travel brochure campaign aims to woo HBO’s hit series to town

Inspired by the fervour surrounding HBO’s hit series The White Lotus, Destination Québec cité (DQC) and creative agency LG2 have extended a special invitation to Mike White, the show’s acclaimed creator: What if season three was set in Québec City? This dark comedy, which explores the lives of pampered guests visiting a fictional luxury resort chain, takes place in a different idyllic setting each season. The DQC pitch, presented in the style of a travel brochure, highlights charming Québec City, along with its spectacular surrounding landscape, and presents it as the location extraordinaire for the next season ofThe White Lotus.

The region’s natural grandeur, the iconic Fairmont Le Château Frontenac overlooking the St. Lawrence River and the cobblestone streets reminiscent of European capitals are all featured in a bilingual, social-media savvy document that shows why Québec City is a destination worthy of the series.

“Shows like The White Lotus can have a significant impact on a location. For hours on end, fans will captively follow a story set in a charming destination and dream about taking a vacation there. The idea was to create a bid package, like major cities do for the Olympics, but for the next season of this hit HBO series.” – Robert Mercure, general manager, Destination Québec cité.

Agency / Creative
SIGN UP FOR OUR NEWSLETTER
Work from LG2
ANXIETE
Bell
10/01/2023
5
0
The 1.8-Pound Book
Préma-Québec
17/11/2022
11
0
Web Edit
KN Crowder
07/10/2022
5
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0