Volkswagen Gives Best Man the Confidence to Make a Second Speech

On the 13th April 2017 Jorden Oldham was the Best Man at his best friend’s wedding. However, his speech went wrong. Badly wrong. He froze and was eventually forced to ask an usher to read out his speech for him. As part of their new 'Confidence' content series, Jorden was tracked down by Volkswagen. We put him behind the wheel of a new Tiguan, reunited him with the disgruntled bride and groom and gave him the opportunity to make a Second Speech. 

The idea was dreamt up by adam&eveDDB creatives Jonas Roth and Rasmus Smith Bech and captured superbly by Max Fisher from Outsider.

 

Ben Priest, Founding Partner and Group Chief Creative Officer at adam&eveDDB, comments: ‘This was a great job and also a great experience. Helping Jorden to face up to the past and put right something that had gone so badly wrong and hung over him for so long. It's a lovely, lateral take on confidence.” 

Sweta Dusara, Communications Manager at Volkswagen UK, explains: “Authenticity was key to expressing the insight that Volkswagen SUVs instill confidence in our drivers, so finding the right story to tell was critical. Jorden’s story was perfect, real-to- life and relatable. I’m delighted that Jorden’s redemption was so wonderfully enabled by Volkswagen.” 

Media for the campaign goes live on Monday 4th September.