Violeta by Mango Dances to the Cuban Rhythm for 'I Am What I Am' Campaign

Ginesta Guindal has directed the latest spot for Violeta by Mango's spring-summer season, created with McCann Barcelona and produced by Blur. 

The spot, shot in Cartagena de Indias (Colombia), presents a group of women who fight against their limits, leaving behind the stereotypes of beauty still present in conventional women's fashion. These women show themselves as they truly are without any taboo: self confident, fun, and passionate. 'Así soy yo' is part of the 'I am what I am' campaign which this time features Paloma Elsesser - a well known international curvy model - as the key focus. Paloma and her friends dance to a song specifically created for this campaign, also entitled 'Así soy yo'.

Miquel Prohens was director of photography for the shoot, with art direction from Rebeca Piñeres, post-production by Metropolitana and colour from Marc Morató.