Velocity's A Cappella Triplets Bring Joy From the Inside for Cadbury

Based on the joy that its chocolate brings, Cadbury has launched its newest spot 'Cadbury Triplets'

The film was created by Ogilvy Johannesburg and shot by Velocity Films' Adrian De Sa Garces. The spot stars three finger-clicking foot-tapping unborn babies singing 

‘Triplets’ taps into the insight that South Africans are inherently joyful, and they have this joy within each and every one of them. It just takes something to free it and for this joy to bubble over into the world – Cadbury Dairy Milk is the trigger to ‘Free the Joy’ from the inside. 

"The creative execution of this proposition needed to resonate with South African consumers and conjure the distinctiveness of the Cadbury Dairy Milk brand in South African culture, we believe ‘Triplets’ delivers on this,” says Chris Gotz, chief creative officer of Ogilvy & Mather South Africa.