Unleash Your Creative Personas with the Adobe x Bowie Toolkit
Antfood teamed up with Adobe and DentsuACHTUNG! to celebrate David Bowie’s 75th birthday and Ziggy Stardust’s 50th anniversary. In addition to scoring the launch film for an Adobe toolkit highlighting Bowie’s lasting impact on creativity and self-expression, Antfood collaborated with digital experience agency RESN to produce an immersive, virtual gaming experience taking you back to where it all began – the dressing room where Bowie first became Ziggy.
With the Adobe x Bowie toolkit, you can unleash your creative personas, just like Bowie. The launch video begins with a montage of archival footage celebrating Bowie’s most memorable personas, from Aladdin Sane to Ziggy Stardust, before returning to the present where you, the viewer, are invited to create your own creative personas using Adobe tools. The primary launch film features Bowie’s 1972 track Star, but the team at Antfood Amsterdam also had the opportunity to compose original music evoking the Ziggy Stardust era for an alternate soundtrack for the launch film.
Next, you’re invited to step into Bowie’s own dressing room in an immersive gaming experience to discover and collect Ziggy Stardust’s treasures. Antfood was tasked to craft the entire sonic world of the experience, bringing to life Ziggy’s final encore in a way that pays homage to this icon and his era - from ambience & foley to custom sound design, music, user interface and voice over.
Across the entire project, the team aimed to recreate sounds and textures of the '70s and to build a soundscape that is true to the era. They used late '60s electric instruments to create everything - such as a Fender Jaguar, Gibson Les Paul, Fender Rhodes, Precision bass, a Princeton guitar amp, and analog synthesizers such as the Korg ms-20 & the Minimoog. Antfood recorded through analog equipment from that era such as a Pultec EQP-1A, UREI 1176 and preamps inspired in the vintage API consoles from the 70’s.
Read the full article on Antfood Labs.
