UNKNOWN and Hyper Island Partner to Launch 'Nobody Wants To Work For You'

UNKNOWN, the creative recruitment agency, and Hyper Island, the global learning provider, have partnered to launch 'Nobody Wants To Work For You' (NWTWFY).

The platform will take the form of workshops, podcasts, and written content, and will provide an honest and investigative journey into why the creative industry may be losing its best thinkers. The target audience is leaders and doers of the creative industry, including CEOs, CMOs, MDs, VPs, ACDs, creatives, designers, and strategists.

The key message of the campaign is that in a time of increasing complexity, organisations are facing their biggest challenge yet. How to rebuild the industry without losing the best talent. What drives NWTWFY is a belief that business as usual will not work anymore and that "The time for standing still is up" the campaign emphasises.

This is a global initiative which will focus in 2023 on exploring how a range of impacts are impacting local markets. The first exploration workshop was held in London, and the campaign is now coming to New York to effect change. The workshop will take place on Tuesday, March 14th, in Williamsburg Brooklyn.

In seeking to understand why the industry is struggling to attract and retain talent. Outdated culture, lack of diversity, limited scope for creative expression, and poor leadership practices are among the challenges. The pandemic has further exacerbated the talent drain from the advertising industry.

The campaign empowers all participants to drive the change through a range of innovative methods over the course of the future.

Tim Lucas, head of Hyper Island North America said, "This is a courageous attempt to create a space in which all sides can demonstrate a level of empathy and honesty and seek real practical steps to initiate a transformation that works for the benefit of all".

"Talented creative people used to do anything to work in our industry. Now they don’t. We want to be surrounded by incredible people, but how can we expect them to stay when we're not redesigning our setups. This movement is about owning what we're getting wrong and redesigning our environments so people want to stay", UNKNOWN founder and NWTWFY founding partner Ollie Scott says.

The creative industry has a critical role in shaping society, and it's time to step up and deliver the change it needs.

The NWTWFY campaign is a call to action for the creative industry to come together and build a better future. It's time to listen to the voices of the industry's best thinkers and work together to create a more diverse, supportive, and innovative industry.

For more information on the NWTWFY campaign, visit the NWTWFY website.