UNIT Provides Post Production on Groundbreaking CoppaFeel! Campaign

UNIT provided post production on the latest campaign for ‘CoppaFeel!’.

Created by Fold7 and directed by Riff Raff’s Ivana Bobic, the campaign’s ‘Trust Your Touch’ message cleverly uses words such as ‘fiddle, twiddle, jiggle, juggle’ to encourage and reassert the importance of using touch to detect for breast cancer. The spot is groundbreaking in that it won the right to screen the first female uncovered breast in full on British TV in an ad.

“All of us at the facility are extremely proud to have contributed on this campaign to deliver the beautiful grade and online on this fantastic new campaign ‘CoppaFeel!,’ notes Executive Producer Emma Watterson. 

On grading the campaign, UNIT’s Head of Colour Scott Harris comments: ‘"I'm so proud to have worked on CoppaFeel!, it always feels good to contribute to something so worthwhile. A big thank you to Ivana Bobic from Riff Raff, creative Lucy Aston and all the crew at Fold7. It was a real coming together of like-minded people, and I think it shows in the film we all played our part in making. Thanks guys!"

The campaign runs in daytime TV, Cinema and Digital Posters.