Unexpected Intros: Natalia Diaz Salgado

At DDB, we have a simple belief. That Unexpected Works. It means that the best idea is the one you never saw coming. The thing that catches you so off guard that you can‘t look away. And the only path to genuinely unexpected works is through creativity. 

And in order to create awesome works, you need awesome people. Because you can’t make the unexpected if you only work with the usual suspects. In this Unexpected Intros series, we take a peek behind the curtain at some of the diverse thinkers that make up our network and validate Bill Bernbach’s notion that an idea can turn to dust or magic, depending on the talent that rubs against it. 

1. Name, Title, Office

Natalia Diaz Salgado, Brand Business Lead, DDB Colombia

2. Introduce yourself in three emojis

😊💪🍫

3. What was your very first job? 

My very first job was in an independent magazine about art, music and culture called Cartel Urbano in the digital team. 

4. How did you wind up in advertising?

In 2011 I was very into the boom of social media, so I started helping some friends’ enterprises. Later I found my first agency job as a community manager.

5. Piece of creative that inspires you? 

The brand platform of Skittles is amazing. Funny, bold and memorable. 

6. What are you currently reading, watching, and listening to? 

Reading: Thursday Murder Club by Richard Osman

Watching: Last season of Ozark 

Listening: Always Arcade Fire

7. What’s a goal/hope/dream of yours?

My goal is to continue doing and enjoying the things I love without fear.

I hope to continue to have a curious mind, to have the ability of reinventing myself and not to get bored.

My dream is to live in different countries discovering the world doing what I love in this industry and why not spend my retirement in a cozy house in Cadaqués, Spain.